Elevate your pharmaceutical brand with compelling and compliant message playbooks that help drive success.

88 Fifty One is a founder-led consultancy specializing in promotional messaging strategy, scientific storytelling, and MLR/PRC-ready playbooks for biotechnology, pharmaceutical, and medical device companies.

Let's Talk

How much does a new product or indication cost from concept to approval?

Novel Drugs & Biologics

$2.23B

average capitalized R&D cost for novel drugs and biologics

Indications / Supplements

$50M+

average cost (concept to approval) for new indications / supplements

Medical Devices

$50M

average cost (concept to approval) for medical device 510(k) clearance

What is the potential cost if the product’s messaging is wrong?

10% - 30% of marketing budget waste

If the core communications are unclear or non-compliant, marketing dollars are wasted on messages that don't drive prescription behavior or trigger regulatory action.

50% -80% drop in peak sales forecast

A major FDA/EMA action stemming from incorrect promotional or regulatory messaging can cause a downward revision to the peak annual sales forecast.

Millions in
fines and litigation

Fines and settlements from systemic messaging failures that mislead prescribers, patients, or regulators can impact a company's bottom line for years.

A communication failure is not a simple setback. It's a capital event that can erase decades of work and millions in value.

How 88 Fifty One can help you succeed

88 Fifty One bridges marketing strategy and scientific accuracy to translate clinical trial data into timely, clear, and compliant promotional strategy. Key deliverables include:

  • We extract, categorize, and reference claims—going from clinical data to a Veeva-ready messages for review and approval. The resulting promotional playbook can be used across cross-functional teams.

  • We connect clinical endpoints to strategic brand positioning and audience segmentation strategy.

  • We help key stakeholders—MLR/PRC, Medical Affairs, Sales, PR, and Marketing—align and approve through impactful working sessions.

  • We inform brand strategy, messaging hierarchy, provider segmentation, and modular content strategy to help drive launch success.

Services and Products

  • CLAIM VAULT

    Your Messaging Foundation

    Securing, mapping, and organizing available clinical claims and references into a single, validated playbook.

  • CLAIM FORCE

    Your Strategic Alignment

    Accelerating promotional strategy by aligning the foundational messaging with cross-functional and stakeholder alignment (MLR/PRC, Clinical, Marketing).

  • CLAIM VELOCITY

    Your Full Force Brand Support

    Providing full support for the brand, including executive workshops, rapid messaging creation, and modular content strategy built around KSIs and audience segmentation.

Book Now

About
88 Fifty One

88 Fifty One is specifically designed to bridge a critical industry gap: the high cost of delayed, misaligned, or non-compliant messages. These events can routinely result in multimillion-dollar losses, pushed timelines, and reduced market adoption.

When companies work with 88 Fifty One, the result is an elevated pharmaceutical brand with a compliant promotional playbook that drives success.

Founder-led expertise

Founder-led expertise with a unique hybrid skillset — from creative direction to medical and regulatory fluency — enables us to see, understand, and prevent marketing failure points for both clients and agencies.

Strategic playbooks

A more precise and actionable clinical + promotional brand playbook— versus a traditional claims grid that is commonly seen from large agencies or medical writing firms.

Predictable pricing

Fixed-fee, predictable pricing specific to the project and ask. We provide specialized services designed to maximize your commercial effectiveness.

Let’s get started

Interested in working together? Fill out your information and we will be in touch shortly. We can’t wait to hear from you!

info@8851creative.com